نقش شبکه‌های اجتماعی زنان کارآفرین بر انگیزش شغلی: نقش میانجی هوشیاری کارآفرینانه

نوع مقاله : مقاله اصلی

نویسندگان

1 دانشگاه آزاد اسلامی واحد تهران جنوب، گروه مدیریت دولتی، تهران، ایران.

2 دانشگاه آزاد اسلامی واحد تهران جنوب، گروه مدیریت بازرگانی، تهران، ایران.

3 دانشگاه تهران، گروه کارآفرینی، تهران، ایران.

چکیده

هدف پژوهش حاضر بررسی نقش شبکه‌های اجتماعی زنان کارآفرین بر انگیزش شغلی با در نظر گرفتن نقش میانجی هوشیاری کارآفرینانه بوده است. جامعه آماری پژوهش شامل 148 نفر از زنان کارآفرین منتخب صاحب کسب ‌و کار در سیزدهمین همایش توسعه کارآفرینی زنان ایرانی می­باشند و با استفاده از روش نمونه‌گیری تصادفی ساده 106 نفر به عنوان حجم نمونه انتخاب گردیدند. از لحاظ هدف، پژوهش از نوع کاربردی و از نظر روش جمع‌آوری داده‌ها از نوع توصیفی-پیمایشی است. داده‌های لازم از طریق پرسشنامه­های استاندارد جمع‌آوری شده است. تجزیه و تحلیل اطلاعات با استفاده از روش مدل‌سازی معادلات ساختاری به روش حداقل مربعات جزئی استفاده شد. نتایج پژوهش بیانگر نقش مثبت و معنادار شبکه‌های اجتماعی زنان کارآفرین بر هوشیاری کارآفرینانه و انگیزش شغلی آن­ها می‌باشد. هم­چنین نتیجه گرفته شد که شبکه‌های اجتماعی زنان کارآفرین نقش غیرمستقیم بر انگیزش شغلی از طریق متغیر میانجی هوشیاری کارآفرینانه دارد. با توجه به رابطه شبکه‌های اجتماعی زنان کارآفرین بر انگیزش شغلی، می‌توان بیان کرد که ارتباطات گسترده و موثر زنان از طریق شبکه‌های اجتماعی می­تواند به انگیزه بالاتر و در نهایت عملکرد بهتر آنها در زمینه کسب وکار منجر شود.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Impact Of Women Entrepreneurs Social Networking On Job Motivation: The Mediating Role Of Entrepreneurial Alertness

نویسندگان [English]

  • Parvaneh Gelard 1
  • Elaheh Asgari 2
  • Maryam Hosseiny 2
  • Amer Dehghan Najmabadi 3
1 Islamic Azad University Tehran South Branch, Department of governmental management, Tehran, Iran.
2 Islamic Azad University Tehran South Branch, Department of Business Management, Tehran, Iran.
3 University of Tehran, Department of Entrepreneurship, Tehran, Iran.
چکیده [English]

The purpose of this study was to investigate the impact of social networks of female entrepreneurs on job motivation with the mediating role of entrepreneurial alertness. The statistical population of the study includes all the 148 female entrepreneur business owners at the Thirteenth Women Entrepreneurship Development Conference. 106 of the introduced women were selected as sample by using simple random sampling. The current research in the terms of purpose was an applied research and it was a descriptive-survey regarding the data collection. The essential data has been collected by questionnaire administering. The data analysis was conducted via the structural equation modeling (SEM). The results of the research indicated that the social networks of female entrepreneurs had a positive significant effect on entrepreneurial alertness and their job motivation. It was also concluded that social networks of female entrepreneurs had indirect effects on job motivation through the mediating variable of entrepreneurial alertness. Regarding the relationship of entrepreneurship women's social networks to their job motivation, women could improve their business performance and motivation through extended and effective communication in the social networks.

کلیدواژه‌ها [English]

  • Social networks
  • Female Entrepreneurs
  • job motivation
  • Entrepreneurial Alertness

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نشریه علمی زن و فرهنگ
دوره 9، شماره 34
زمستان 1396
صفحه 7-20

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